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Loyalty CRM

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AH Loyalty CRM

Members and Membership

Member Profile

Member profiles including contact information, statistics, reward points balance, opt-in preferences. The member profile also includes all relevant activities and transactions of the member.

Membership Levels

System allows multiple Membership schemes for each of your brands. In each membership scheme different levels are defined, each with their own upgrade / down grade rules. Upon each upgrade the member will enjoy enhanced point earning, and free gift items on upgrade.

Member Rewards

Member rewards by Membership tier.

Earn points on purchase transactions. Different earning methods including:

– setup by member tier

– points by channel, product category, sub-category

– $ spending = # bonus points

Membership tier and levels

– spending requirements of each level

– additional bonus points and gift items on upgrade

 

Promotion and Offers

Plan your promotion campaigns. Christmas promotion, new store promotion, birthday promotions.

– promotion period

– target customers

– criteria of the offer (member, store, category, product)

– what offers to give (points, discount vouchers, gift items)

Notification to members

– push eDM, SMS, Inbox messages to members

– link to member reward message inbox

 

Redeeming your Rewards

Point Wallet

– total points on hand, points to gift

– redeem points for gift items

– redeem points as cash during payment at POS or eShop

Coupons wallet

– your coupons include gift items and other vouchers

– Show and scan your QR code coupon at the outlet

 

Omni-Channel Sales
Integration

Integrate your sales channels to CRM for a central reward management.

– store Point of Sales

– online store

– online public marketplace

– outlets and event sales

Consolidate all channel sales into one central CRM.

– link member ID of each channel to the central CRM member

– provide different reward points by each channel

 

 

Member Web Portal

Member Website Portal is an important touchpoint to enable member self service. The Member Portal provides a touchpoint to relevant data for the member. The data is all stored in the CRM system.

– inbox messages

– bonus point balance

– redeem points for gift items

– coupons on hand

– service request

 

Wechat Social Media

Point Wallet

– total points on hand, points to gift

– redeem points for gift items

– redeem points as cash during payment at POS or eShop

Coupons wallet

– your coupons include gift items and other vouchers

– Show and scan your QR code coupon at the outlet

Wechat promotions

Promotion campaigns, lead generation.

Benefits of Loyalty CRM

Ready Membership Features

Ready Membership management features, but flexibility to further extend according to your needs

Omni Channel ready

Integration with different channels. Consolidate customer profiles, consolidate transactions from different sales platforms.

Powerful promotion engine

Powerful and flexible promotions according to your marketing needs. Bonus points, reward items and others`

Features List

Member profiling Promotion Engine Consolidate transactions Store App POS Integration
Membership levels and rewards Marketing and Notifications Multi-channel redemptions Member Portal eShop integration

 

Summary

Loyalty CRM is a ready solution developed for the retail industry. It is powered by SugarCRM Enterprise platform. Following the industry trend of Solution as a Service, the Loyalty CRM solution uses an annual subscription model which includes ongoing phone and remote support, cloud hosting.

Enable your organization with the Loyalty CRM solution, while enjoying peace of mind of strong support from us!